In this blog post, I want to share with you 10 Pinterest tips to generate free traffic to your blog.
One of the biggest challenges that many beginner’s bloggers have is driving traffic to their blog, and they try all the SEO tips and hacks, but they don’t they get the results that they want, and it can be a source of demotivation.
You can drive traffic through social media as well, but in my experience, I found the traffic was very low, and was very stagnant.
Until I started using Pinterest, everything changed for me…
To be honest with you guys, I didn’t believe in Pinterest, I believed that it’s something just for women sharing their recipes, and the female stuff.
But, once I started to learn how it works, and how people get great results with it in terms of traffic, it motivated me to take action on it, and expose my brand more in Pinterest.
The numbers of followers are increasing every single day, all my Pinterest statists are going pretty well, and the traffic is growing too.
Pinterest is powerful search engine, and it’s easy to get traffic from it. But the only way to use its power is to make sure that you’re applying all the mechanics behind it and know how it works.
So, to help to do so, I bundled together in this article 10 powerful Pinterest tips that I learned and I implement to give some tractions to my blog.
Tip #1: Use keywords in Your Profile, Board Titles, and Pin Descriptions
This is the first thing you must do! Pinterest is search engine like Google, so people search for things using keywords.
Yes, I know it’s simple, but a lot of people miss this step, including me when I started using Pinterest.
In your profile, beside your name, add some keywords that reflect your blog’s category. For example, if you’re in the blogging niche, use keywords like, blogging or blog.
The best place to find keywords is in the Pinterest smart bar. It shows the most searchable keywords in the platform. So when you type a keyword, it gives all the related keywords, and phrases keywords.
So use those related keywords to come up with your board titles, and also add them in pin descriptions.
Tip #2: Optimize your Pinterest Profile.
Your profile is the first impression that people get when they visit your profile. Very important to know!
You probably wondering which image to use in your profile picture. My recommendation to you is using a picture of yourself (preferably a headshot) to give a personal touch to your account.
The next step is to write a brief paragraph describing yourself to let know Pinterest users who you are, and what you like to pin about, and make sure to include keywords as well.
For inspiration, you can take a look of my Pinterest profile page.
Tip #3: Claim your site
Now you need to verify your website.
The easiest way is to use Yoast SEO WordPress plugin. The plugin has also a feature to verify your site too.
So head on “social” option of SEO plugin, click on Pinterest at the top, and insert the Meta data Tag delivered by Pinterest in the Pinterest confirmation bar.
Tip #4: Switch to a business account.
The benefit of switching from personal to a business account is to take advantage of the Pinterest analytics feature.
Pinterest analytics show you some key data like: Daily average users, monthly users, monthly viewers, average monthly engaged, and more… to know what works, and what doesn’t work.
If you already have a personal account, you can convert it easily to a business account to save time. Just Type “Pintrest business account” in Google and follow the steps. It’s very easy to set up.
Tip #5: Use rich Pins.
Another advantage of switching to a business account, is the ability to use rich pins.
Rich pins are slightly different from normal pins, but they are a huge traffic grabber to your website. Why?
Because normal pins display just the photo, and the title. But rich pins display more information using Meta data from your blog, and make the user experience smoother.
There are 4 different types of rich pins: recipes, product, articles, and apps. Depending on your blog content, you can choose which type of rich pin you want to use.
For example, if you have a food blog, you would likely choose the recipe rich pin. Since my blog focuses on articles, I use the article rich pins. You can read more about rich pins on the Pinterest website.
Tip #6: Use high quality graphics
Pinterest is a visual search engine. Pictures are the center line of Pinterest algorithms.
So in order to get ton of traffic to your blog, you have to use high quality images to catch people’s eyes when they are scowling their Pinterest feed.
You don’t have to be a professional graphic designer.
I know, Photoshop is the best tool to craft professional and good looking pictures. But if you don’t have any Photoshop skills, the easiest way is to use a graphic web tool called Canva.
There are a lot of free templates that you can use to set up your images.
There are a few principles that you have to heed on when you start creating your images:
- Use brighter and vivid colors.
- Craft an easy-to-read headline.
- Include a clear call to action.
- Make your title helpful.
- And, make sure that there is sufficient contrast between the background, and text.
Also, make sure to use the optimal size of the image. Pinterest changes the optimal sizing from time to time, but for 2018 the suggested sizing is 600px x 900px or a 2:3 ratios.
Tip #7: Join group boards
Group boards drive a ton of traffic to your web site. Also, it’s the best way to get known in the Pinterest, and fast track the traffic growth.
You can use PinGroupie. It’s a data base of the most significant group boards in Pinterest. So join group boards that pin content similar to what you write for your blog
I recommend before your request joining any group boards, make sure to build the foundation first as: your profile name, description, having sufficient number of boards, relevant pins, …
The reason is, when you send a request, the creator of the board will check your Pinterest account, and also your web site to make sure if you the content that you are pinning, and you’re creating is relevant to his board. Make it count!
Tip #8: Pin Frequently and Consistently
Another way that will help you to increase traffic to your blog is to pin frequently and consistently.
There is doubt about it! Pinterest rewards active accounts that are pinning in a regular basis.
You can do it manually by setting aside time each day to pin your content or other people’s contents. If it seems boring, or overwhelming, you can look for Pinterest scheduling service like Tailwind or BoardBooster.
But, I recommend to do them both. Try to schedule 20 to 30 pins, and pin manually your best pins when users Pinterest are most active, especially in the evenings.
Tip #9: Join Tailwind Tribes
Tailwind has a powerful feature that you can take advantage of to increase your traffic, called: Tailwind tribes.
Tribes are sort of board groups where you ask to join and then you can add your content or pin other people’s content.
It’s a very helpful and easiest way to get more views on your pins, and have more traffic to your website.
If you would like to try Tailwind, you can get a month of Tailwind Free.
Tip #10: Invest in a E-course.
In the business world, you need to spend money to generate more money.
Let’s be honest. Figuring things out by yourself, it’s going to be a hurdle for you to get good results and traction to your blog, especially when you are a newbie!
Smart people, they don’t reinvent the wheel! They look for someone who has already achieved the success that they want, buy his course or his service, follow the steps, and BOOM! They get results. It’s simple.
And also, you will save a lot of time, and the learning curve that you have to go through if you want to do things in your own.
If you are serious about your blog, you can start with Pinterest Success Strategies from Jennifer Ledbetter. It’s cheap, and has a TON of practical strategies and bonuses to succeed with your business.
Those are my 10 Pinterest tips to generate free traffic to your blog, that helped me to increase my traffic by 600% in three month!